I remember walking through the streets of London in the early 90s, where creativity seemed to flow in every direction. It wasn’t something you sought out—it found you. Notting Hill was alive with energy, a mix of eclectic styles, street vendors, and the constant hum of music. I was young, full of ideas, and constantly inspired by how sound and style collided. Music wasn’t just something you listened to—it shaped how you moved, dressed, and created. The streets had a rhythm, and I was tuning in.
Berlin was on a completely different wave but equally exciting at that time. After the Wall fell, the city became this wild, creative playground. Abandoned buildings became makeshift galleries and underground clubs, where techno music would pull you into a world of endless possibilities. The atmosphere felt unpolished, raw—anything could happen. I’ll never forget my first time in one of those underground spaces, where the boundaries between art, music, and life blurred into something completely freeing.
London gave me a sense of craftsmanship—how music, fashion, and art were woven together with history yet constantly evolving. But Berlin permitted me to break free from tradition and experiment without limits. Both cities have had such a profound impact on my journey as an artist and on what we do today at Atelier A.
I remember those days when I’d stumble upon spontaneous moments of creativity in Notting Hill—live street performances or murals appearing overnight on walls. It was all part of the fabric of the city. In Berlin, those moments came late at night in dark clubs where the music wasn’t just played; it was felt in your bones. Those experiences shaped how I approach design. The neon lights of the nightlife, the graffiti, the underground music scene—it’s all there in the colours and forms we use in our creations.
By the early 2000s, technology started to change everything. The internet made it possible to connect the creative energy of London and Berlin with the rest of the world. Suddenly, we were part of a global scene, and that digital shift brought new influences into our work. Social media allowed us to instantly share what we were doing, and it felt like the world was getting smaller. We no longer had to be in a specific place to be part of something big—our art could speak to people anywhere, anytime.
The underground music scene in Berlin left a lasting mark on me. Walking into a club wasn’t just about hearing music; it was about experiencing a whole other world where art, fashion, and sound came together in one powerful experience. That’s the energy we try to capture at Atelier A. Our pieces aren’t just fashion—they’re part of a bigger story, a blend of the cultures that have influenced us from day one.
Looking back on where we are today, the creative energy of London and Berlin still runs through everything we do. London’s craftsmanship, history, and ability to constantly reinvent itself pushes us to create with purpose and attention to detail. Berlin’s boldness reminds us to stay fearless, push the boundaries, and make something timeless and alive in the present moment.
At Atelier A, we’re not just creating wearable art. We’re telling stories. Every piece carries with it a piece of that journey—from the vibrant streets of London to the underground spaces of Berlin. Whether it’s a silk cap inspired by the electric colours of the nightlife or oversized t-shirts that capture the city's rebellious spirit, each design reflects our creative path.
The connection between these two cities is in our DNA, and I hope that when people wear our designs, they feel like they’re part of that journey, too. Every piece is more than just a product—it’s a slice of history, a reflection of the creative forces that have shaped us, and a statement that art, fashion, and music will always be intertwined.
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